Look at this cute postcard I just got from Columbia University Press, advertising their spring catalog. At work we are always looking for interesting ways to convey the concepts of scholarship, reading, and academic publications. We have taken TONS of photographs of people in libraries and stacks of books, and we've sort of run out of ideas. I love what they did here: Adding this charming little lady and a nice scripty font makes this postcard stand out and sets a bit of a playful tone. And the simplicity made me eager to turn to the other side to see what it was advertising. Nice!
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