Chew on This

One of my latest assignments in design class was a fun one-- designing gum packaging!  This was a group project, and after lots of hard work I am happy to say that I love our final product!

 

Our conceptual inspiration was based on the fresh, minty flavors of the gum (pepperment, spearmint, icy mint).  From there, our visual inspiration came from the plants themselves and then the water and earth that support them, which led to a desire to produce an environmentally aware package. We chose a tin, with a design that was pretty enough to catch a consumer's eye and hopefully make the box something they want to keep and reuse!

 

Inside, you get a pretty sticker that has a similar design but less branding/package-y text.  Consumers can stick this over the original label, making the box something they treasure! If this was for real, we may have embossed the tin itself, but this was our substitute. 

 

The inside wrapper around the gum lists ideas for reusing the tin. 

It was fun to see our finished product, and would have been even more fun if these were actually going to show up on the shelves at Target, as was the hypothetical assignment.  Maybe someday...